Paper Details

Name: N. Balasubramanian
Country: India

Year: 2025
Volume: Special Issue: Volume-12, Issue-1, Year: 2025 (January-June)
Page Number: 87-96
DOI: https://doi.org/10.5281/zenodo.15356776

Transportation systems are fundamental to shaping consumer choices, market accessibility,
and regional industrial growth. This study, titled "Market Accessibility and Consumer
Choices: The Role of Transportation Systems in Regional Industries," investigates how
transportation infrastructure impacts economic activity and consumer purchasing behaviour.
Using a sample of 180 respondents, the research employs chi-square tests, logistic regression,
and time-series forecasting in R to analyse the relationship between transportation modes,
accessibility, and consumer behaviour’s findings indicate that efficient public transportation
enhances market accessibility, leading to increased consumer mobility and economic
engagement. Conversely, poor infrastructure restricts market access, limiting consumer
choices and business expansion. The study further reveals that well-developed transportation
networks positively influence purchasing frequency and consumer spending, as betterconnected
regions experience heightened commercial activity. Multiple regression analysis
confirms that investment in transportation infrastructure is a significant driver of regional
industrial growth, with projections suggesting a 5-7% annual expansion when consistent
improvements are made. This research provides critical insights for policymakers, businesses,
and urban planners, advocating for improved public transit, enhanced road networks, and
sustainable transport policies to drive economic development. Strengthening transportation
accessibility fosters trade, attracts businesses, and improves consumer participation,
ultimately contributing to regional prosperity and long-term socioeconomic sustainability.
Keywords: Market Accessibility, Transportation Systems, Consumer Behaviour, Regional
Industries, Economic Growth, Infrastructure Development