Paper Details

Name: PruthvirajSinh AjitSinh Thakur
Country: India

Year: 2025
Volume: Special Issue: Volume-12, Issue-1, Year: 2025 (January-June)
Page Number: 206-211
DOI: https://doi.org/10.5281/zenodo.15357143

Generative Artificial Intelligence (AI) is transforming business innovation and product
development by enabling companies to automate creativity, enhance efficiency, and
personalize customer experiences. This research investigates how Generative AI tools-such as
ChatGPT, DALL·E, and Midjourney-are reshaping industries like design, marketing, and
software development. The study explores the benefits of AI-generated content, rapid
prototyping, and automated product design, highlighting case studies from leading companies
leveraging Generative AI for competitive advantage. Additionally, it examines the ethical and
legal implications of AI-generated content, including intellectual property rights and the need
for human oversight. While Generative AI accelerates innovation, businesses must navigate
challenges related to authenticity, bias mitigation, and maintaining brand integrity. This
research provides insights into best practices for integrating Generative AI into business
processes while preserving ethical standards and fostering sustainable innovation.
Keywords: Generative AI, Business Innovation, Product Development, AI-Generated
Content, Creativity Automation, Ethical AI