Paper Details

Name: Rushin H Vadhani
Country: India

Year: 2025
Volume: Special Issue: Volume-12, Issue-1, Year: 2025 (January-June)
Page Number: 245-253
DOI: https://doi.org/10.5281/zenodo.15362611

In today’s dynamic and uncertain business environment, corporates need to adopt robust and sustainable approaches for long-term survival. Triple Bottom Line (TBL) model by John Elkington, with its significance on People, Planet, and Profit, is an inspirational model to pursue sustainability. To improve resilience, build profitability, and contribute to social and environmental health this research reviews how industry leaders Tata Group and Unilever have successfully applied TBL concepts. The study brings to the focus on how firms can ensure their future while retaining financial resilience by studying in-depth analysis of reliable efforts, organisation transformation, key initiatives & response to VUCA world.
Keywords: Profitability, People, Planet, Triple Bottom Line, Sustainability, VUCA, Business Resilience, Tata Group, Unilever