Paper Details

Name: Anand Raj, Dr. Ahmad Hussain
Country: India

Year: 2025
Volume: Special Issue: Volume-12, Issue-1, Year: 2025 (January-June)
Page Number: 300-308
DOI: https://doi.org/10.5281/zenodo.15363072

This study explores the influence of digital media on contemporary tourism paradigms, highlighting the transformative role of social media, travel blogs, and online reviews in shaping travel behavior. With the rise of digital platforms, travelers increasingly rely on user-generated content to make informed decisions, moving away from traditional advertisements. A survey conducted with 140 respondents reveals that social media platforms, particularly Instagram and YouTube, significantly affect destination choices, while mobile apps and personalized recommendations show moderate impact. Data analysis indicates a strong preference for online reviews over advertisements, emphasizing the importance of user-generated content in travel decision-making. However, challenges in scale reliability and the moderate influence of personalized tools warrant further investigation. This research contributes to the understanding of digital media's impact on tourism and offers practical insights for stakeholders to enhance marketing strategies and consumer engagement. The study also identifies areas for future research, including the influence of emerging technologies and the need to address ethical concerns in the digital tourism landscape.
Keywords: Digital Media, Tourism, Social Media, User-Generated Content, Travel Behavior.