Paper Details

Name: Madhuri Gehi, Vivek S. Kushwaha
Country: India

Year: 2024
Volume: Volume-11, Issue-1 (January-June)
Page Number: 28-38

In today’s digital age, social media has transcended beyond a platform only for social interaction and emerged as a powerful tool in the realm of recruitment. This exponential growth in social media play an imperative role in the lives of millennials and gen z to reach out to prospective employers. Employers vying for top talent have started utilising various social media platforms i.e LinkedIn, Facebook, Instagram and Twitter and various recruitment techniques to reach out to groups of competent professionals and prospective employees who may not even be actively seeking an opportunity but have the perfect profile for a role. The objective of study is to examine the growing role of social media in the recruitment process. Descriptive research design using a quantitative method was used to collect the data from the recruiters. The study investigates how HR professional evaluating the management graduate’s propensity to engage in counterproductive work behaviors and suitability for hire.
KEYWORDS: Social media, social media recruitment, Employers perception, background check