Paper Details

Name: Khedekar V, Dedhia
Country: India

Year: 2025
Volume: Volume-12, Issue-1 (January-June)
Page Number: 114-123
DOI: https://doi.org/10.5281/zenodo.20590749

The Study aims to evaluate the satisfaction levels of consumers with respect to khadi fabric and to explore the impact of demographic factors such as age, gender, income, and occupation on their satisfaction. Using a descriptive research design, primary data was collected from 160 respondents through a structured questionnaire. The data was analyzed using statistical tools including One-Sample t-test, Friedman test, and ANOVA. The results reveal that consumers generally express a significant level of satisfaction towards khadi, particularly appreciating its eco-friendly and comfortable attributes. However, perceptions related to modern fashion appeal remain low. The analysis also shows that satisfaction varies significantly across different age groups, gender, and income levels, while occupation does not influence satisfaction notably. The findings suggest that while khadi is valued for its sustainability, there is a need to reposition it as a fashionable and contemporary choice to enhance consumer appeal and satisfaction.
Keywords: Khadi fabric, Consumer satisfaction, Thane district.