Paper Details

Name: Binnie Sharma
Country: India

Year: 2023
Volume: Volume-10, Issue-2(July-December)
Page Number: 13-20

ABSTRACT
This research paper explores the diffusion of innovations in blended management education
in India, focusing on the psychological effects on both teachers and students. Guided by
Rogers' Diffusion of Innovations Theory, the paper examines how new blended learning
technologies and practices have spread across institutions and their impact on stakeholders'
psychological contracts—the mutual expectations and obligations between teachers and
students. Using a mixed-methods approach, including qualitative interviews with educators
and students and analysis of institutional documents, the study investigates temporary and
permanent changes during the pre- and post-pandemic phases. Particular attention is paid to
the evolving nature of teacher-student interactions, engagement, and educational outcomes
within a blended learning context. The findings offer theoretical and practical insights into
sustaining innovations in management education with a focus on psychological adaptation,
and propose a framework for future pedagogical strategies.
Keywords: Blended Management Education, Diffusion of Innovations Theory,
Psychological Contract, Teacher-Student Interaction, Educational Technology Adoption