Paper Details

Name: Soundrapandian.E. & K. Priya
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025
Page Number: 157-167
DOI: https://doi.org/10.5281/zenodo.20605723

ABSTRACT
Trade and commerce are globalised in the new millennial for exchanging good and services
around the world. Amongst that Online shopping is transforming in such a way to fulfil the
need of the customers and ready to supply the requisite products to any parts of the world.
Technology, Economic factors, psychological factors are paying pivotal role in customer
preference and decision making. This research was concerned around knowing the more
influencing factors which motivates the consumers to decide the nature of products preferred
to buy on line basis. The findings of the study emphasize the relationship among the
technology, economic status, and psychological factors and its influence on decision making
among these factors after successfully examined that the relationship between technological
and economic elements influencing consumer psychology and stood main factor for
purchasing decisions. The research data is collected form five states exclusively Tamil Nadu,
Kerala, Karnataka, Andhra and Telangana from south India and analysis is done with
percentage analysis, and Analysis of movement Stricture (AMOS), to identify the
relationship between the latent variables used in the path diagramme to know its level of
significance.
Key words: Technology Advancement, Economic factors, psychological factors, Decision
making