Paper Details

Name: Basappa С
Country: India

Year: 2025
Volume: Volume No: 12, Issue No: 2, Year: 2025 (Special Issue)
Page Number: 15-25
DOI: https://doi.org/10.5281/zenodo.17897244

ABSTRACT
The rapid integration of Artificial Intelligence (AI) in education has redefined the dynamics
of teaching and learning, making personalized learning a crucial strategy for enhancing
student engagement and academic success. In today’s context, higher education institutions
are increasingly exploring AI-driven solutions to meet the diverse learning needs of students.
The present study aims to examine the role of AI in fostering personalized learning and to
develop an integrated framework that strengthens student engagement and performance in
higher education. The research adopts a descriptive method, using a structured questionnaire
based on a five-point Likert scale. A total of 250 respondents were selected through
purposive sampling from Mysore, Bangalore, Mangalore, Hassan, and Mandya in Karnataka.
Descriptive statistics, regression, and ANOVA were employed for data analysis. The major
findings indicate a strong positive relationship between personalization quality, perceived
usefulness, and student engagement, with significant variations across regions. The results
highlight that effective AI integration enhances learning outcomes while underscoring the
need for addressing ethical and infrastructural challenges. The study contributes to the
existing body of knowledge by offering insights that can guide institutions in designing
adaptive and inclusive learning environments using AI.
Keywords: Artificial Intelligence, Personalized Learning, Higher Education, Student
Engagement, Karnataka