Paper Details

Name: Ashok Kumar
Country: India

Year: 2018
Volume: Volume-5, Issue-2 (July-December)
Page Number: 29-39

ABSTRACT
Purpose: Purchase intentions always remain an important aspect for customers whenever they are going to buy or take decisions to buy any product and for business houses too when they enter into a market or offer new products or services to customers. Therefore, the purpose of the present study is to conceptually investigate the factors affecting purchase intention of General Insurance customers on the basis of Review of Literature, which helped in developing the theoretical framework. Indian insurance sector has taken a giant shape after liberalisation, entry of private companies and the establishment of Insurance Regulatory and Development Authority of India (IRDA) and now has become more competitive in order to meet the varied needs of its customers. Insurance being a growthoriented industry has enlarged its ambit tremendously during the last two decades. Further,
managerial implications have also been discussed. The limitation of this study is that it is conceptual in nature.

Key Words: Purchase Intentions, Personal Aspect, Market Aspect, Social Aspect, General Insurance Customers,