Paper Details

Name: Nitish Kumar Singh & M. V. Alagawadi
Country: India

Year: 2020
Volume: Volume-7, Issue-2 (July-December)
Page Number: 16-27

ABSTRACT
The aim of this paper is to get insight into agriculture marketing reforms that have evolved post-independence in India especially e-NAM(electronic-National Agriculture Market) and benefits of the implementation of e-NAM in
agricultural marketing. The study is qualitative in nature and primarily based on literature reviews on agricultural marketing developments and reforms occurred in India. E-Commerce has changed the scenario of agricultural
marketing in India. Various kinds of literature are gathered and reviewed from government published reports, agriculture journals, newspapers and websites of different institutions, and online published articles related to
agricultural marketing. This article helps to comprehend the scope of e-commerce in the agriculture sector to solve inherent problems in rural India. There is a wide variation in agricultural growth across different states in India. The works of literature are analysed properly to suggest the current scenario of agriculture marketing for farmers in India through a working model of e-NAM. The benefits of the electronic platform have helped the farmers and traders in a more effective way than conventional agriculture marketing of produce.

Keywords: Agriculture marketing, e-NAM, E-commerce, Electronic platform, electronic-National Agricultural marketing.