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HUMAN RESOURCES IN THE IT ENVIRONMENT: A PATHWAY TO SUSTAINED COMPETITIVE ADVANTAGE

Author Information
Name: N.VASUDEVAN
Country: India
Publication Details
Year: 2023
Volume: Volume-10, Issue-1(January-June)
Page Number: 81-90
Abstract
ABSTRACT
In the rapidly changing digital environment, organisations within the Information Technology (IT) industry are increasingly seeing human resources as a crucial factor in maintaining competitive advantage. This study examines the strategic alignment between human resource management (HRM) practices and IT-driven organisational objectives, highlighting the need of rightsizing and talent optimization. In contrast to conventional shrinking, rightsizing emphasizes the reorganization of the workforce to align with advancing technology requirements, increase agility, and foster creativity. The research emphasizes the role of skill enhancement, employee involvement, and flexible workforce planning in fostering increased productivity and organisational resilience. It also analyses the pivotal function of HR analytics and digital instruments. The results indicated that organisations that priorities continuous learning, agile team frameworks and data-informed HR strategies are more adept at addressing market upheavals, retaining elite talent, and surpassing competitors. Furthermore, cultivating a culture of creativity and adaptation among employees enhances organisational competencies and facilitates sustained success. The study suggests that the
strategic management of human resources, in conjunction with IT infrastructure and business objectives, is crucial for operational efficiency and attaining a sustained competitive advantage.

Keywords: Human Resource Management, Rightsizing, Competitive Advantage, Digital
Transformation, Workforce Optimization, HR Analytics, Talent Management, Organizational Agility and Innovation
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