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GEOPOLITICAL RISK AND GLOBAL BUSINESS STRATEGY: TOWARD AN INTEGRATED THEORETICAL FRAMEWORK

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Name: Shubham Singh, Md Sharyar Alam, Mosim Khan
Country: India
Publication Details
Year: 2023
Volume: Volume-10, Issue-2(July-December)
Page Number: 84-95
Abstract
This study examines the growing significance of geopolitical risk in shaping global business strategy and proposes an integrated theoretical framework to address its multidimensional impact. Drawing on interdisciplinary literature from international business, political economy, and strategic management, the paper highlights how rising geopolitical tensions, policy uncertainties, and technological rivalries are transforming traditional approaches to internationalization. The study identifies key dimensions of geopolitical risk, including state intervention, global value chain disruptions, and digital vulnerabilities, and analyzes their implications for firm-level strategic decisions. It further emphasizes the role of non-market strategies, resilience, and sustainability in navigating complex global environments. By synthesizing diverse theoretical perspectives, the paper contributes to bridging existing gaps in the literature and offers a holistic framework for understanding and managing geopolitical risk. The findings provide valuable insights for managers and policymakers seeking to enhance strategic adaptability in an increasingly uncertain and fragmented global economy.
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