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INSTITUTIONAL VOIDS AND INTERNATIONALIZATION STRATEGIES IN EMERGING MARKETS

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Name: Abha Sharma, Abhishek
Country: India
Publication Details
Year: 2022
Volume: Volume-9, Issue-2 (July-December)
Page Number: 66-78
Abstract
This study examines the impact of institutional voids on internationalization strategies in emerging markets, highlighting how firms navigate complex and underdeveloped institutional environments. Drawing on institutional theory and empirical data, the research explores the relationship between institutional deficiencies, digital adoption, and internationalization performance. The findings reveal that while institutional voids increase uncertainty and transaction costs, firms adopt adaptive strategies such as leveraging informal networks, strategic alliances, and innovation-driven approaches to overcome these challenges. The study also finds a significant positive relationship between digital adoption and internationalization speed, indicating that technological advancements play a critical role in mitigating institutional constraints. Furthermore, the results support the springboard perspective, where firms from emerging markets pursue aggressive international expansion to acquire strategic assets and enhance competitiveness. The study contributes to the literature by providing a dynamic and contextual understanding of how institutional voids influence firm behavior and strategic decision-making. It also offers practical implications for policymakers and managers by emphasizing the importance of institutional development and firm-level capabilities in fostering global competitiveness.
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