Paper Details

Name: Dinesh, Hunny , Madhu Lata
Country: India

Year: 2023
Volume: Volume-10, Issue-1(January-June)
Page Number: 142-154

This paper examines the evolution of multinational enterprise (MNE) theory in the context of digitally integrated economies. It revisits traditional frameworks such as the Eclectic Paradigm and the Uppsala model and evaluates their relevance in explaining modern international business dynamics. Through a systematic and thematic review of recent literature, the study highlights the shift from asset-heavy to asset-light, platform-based, and data-driven multinational structures. The findings reveal that digitalization has redefined ownership, location, and internalization advantages, emphasizing the importance of intangible assets, digital infrastructure, and global networks. The study also underscores the growing role of institutional factors, emerging market firms, and sustainability considerations in shaping MNE strategies. By integrating classical and contemporary perspectives, the paper offers a comprehensive conceptual framework to understand MNE behavior in the digital era and identifies directions for future research.