Paper Details

Name: Dr Sudharani V G
Country: India

Year: 2025
Volume: Volume-12, Issue-1 (January-June)
Page Number: 186-201
DOI: https://doi.org/10.5281/zenodo.20406251

Micro, Small, and Medium Enterprises (MSMEs) have been a vital part of economic growth, providing employment opportunities, and driving technological development. But, with the growing complexity of competing in the global arena and the digital revolution, MSMEs need to be equipped with entrepreneurial strategies to improve their innovation performance. This study aims to examine the effect of Entrepreneurial Orientation (EO) on the innovation performance of MSMEs with a data-driven approach. The study takes a conceptual perspective rooted in the Resource Based View (RBV) and Dynamic Capability Theory and sees EO as a multidimensional phenomenon, consisting of innovativeness, proactiveness, risk-taking, competitive aggressiveness, and autonomy. The study proposes an empirical structure of the relationship between EO dimensions and product, process, marketing and organizational innovation performance.