Paper Details

Name: Gomathi A.
Country: India

Year: 2026
Volume: Vol-13, Issue-2, Year-2026 ( July- December)
Page Number: 14-22
DOI: https://doi.org/10.5281/zenodo.21391959

ABSTRACT
Women’s empowerment and financial inclusion are essential components of sustainable rural development. The LIC Bima Sakhi Yojana has been introduced with the objective of empowering rural women by providing opportunities to serve as insurance advisors while enhancing financial literacy and awareness. The present study examines the level of awareness and knowledge of rural women regarding the LIC Bima Sakhi Yojana. Primary data were collected from 600 rural women respondents through a structured questionnaire. Percentage analysis, multiple response analysis and Garrett ranking technique were employed for data analysis. The findings reveal that awareness of the scheme remains moderate, with a considerable proportion of respondents lacking adequate knowledge regarding its objectives and benefits. Social media and mass media emerged as the major sources of awareness. The study highlights the need for strengthened awareness campaigns, training programmes, and community-based outreach initiatives to improve participation and financial empowerment among rural women.

Keywords: LIC Bima Sakhi Yojana, Rural Women, Financial Inclusion, Awareness, Insurance Literacy, Women Empowerment.